People often confuse the roles of an insurance broker vs an insurance agent. While both function as intermediaries between the insurance buyer and the insurance company, their roles and responsibilities are distinct.
Charles Leach is an Insurance Broker
This means we represent the buyer, not the insurance company. We work independently to find the best policies from a wide range of insurers. In contrast, an insurance agent works exclusively for one insurance company, selling only that company’s products. Some agents are considered independent and represent multiple companies, but they still act on behalf of the companies they represent.
The biggest benefit of working with an insurance broker is loyalty. As brokers, we are loyal to the buyer. We assess our clients’ needs and risk profiles to provide unbiased advice and present various options from multiple insurers. We assist with the application process, policy changes, and renewals. Additionally, we advocate for our clients in the event of a claim, ensuring they receive a fair settlement.
Insurance agents operate differently. They can only provide information about the products from the company they represent. While they can help customers select and purchase policies that meet their needs, their options are limited to a specific set of products. Like brokers, they assist with policy changes and renewals and serve as the primary contact in the event of a claim.